Peychaud’s is the iconic aromatic bitter with a vivid red hue, known for its anise-forward profile and essential role in crafting the Sazerac cocktail.
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The Sazerac Company is a major American spirits firm based in Louisiana, known for owning iconic brands like Peychaud’s bitters and a vast portfolio of whiskies, rums, and liqueurs.
Aromatic bitters are concentrated infusions of spices, herbs, and roots that bring balance, depth, and complexity to classic cocktails like the Old Fashioned and the Manhattan.